The Employer Branding Specialist operates at the intersection of Talent Acquisition and Marketing. This role is responsible for defining, marketing, and protecting the company's reputation as an employer of choice to attract inbound applicants. [1, 2, 3, 4]
Key Responsibilities
- EVPs Framework: Develop and promote the company's Employee Value Proposition (EVP) through marketing campaigns.

- Content Creation: Manage the company careers page, Glassdoor/LinkedIn profiles, and create employee spotlight videos or blogs.

- Recruitment Marketing: Launch targeted digital ads and social media campaigns aimed at specific hiring demographics.